Inside Every Woman

The commercial, “Inside Every Woman,” made by Gillette’s Venus Razor is targeted for women. The commercial portrays women that are younger to middle aged, around the age of 20 to 30. The audience intended to be for any woman who wants to feel great and have nice, smooth legs. The commercial portrays that the only way to feel great is if you shave your legs with the Venus Razor. The women used in this commercial are all in shape with perfectly toned, tanned, shaved legs. The commercial takes place in many different areas around the world. All of the women performing are doing different things, like dancing, singing, running, painting, and swimming. Every snapshot is of a women caressing her legs and feeling how smooth they are from shaving with the “Venus Razor.” It creates a thought in the viewers mind that only Gillette’s Venus Razor could give you the best results and that any other razor would not give good results. The music played in the background creates a happy, energetic mood that makes the viewer want to have good legs so that they can be active and happy.
This commercial, of course, is geared mainly toward women and how they should feel great if they look great. It uses appeals mainly to emotion, or Ethos, to create the mood that Gillette wanted. Gillette shows how confident and carefree the girls in the commercial are to show off their legs. This act of pride shows us that if we use the product, we too can look and feel that good.
The song being played in the background has a big part on what kind of mood is portrayed. “Inside every woman there is mystery and magic, power and passion, spirit and substance. Inside every woman there is a goddess waiting to be discovered. Discover her with Venus. Venus razor helps to leave skin silky smooth, revealing a more beautiful you, every time you shave. VENUS-reveal the goddess in you.” This song promises you that if you use Gillette’s razor, then you will look and feel like a goddess. If you do not use it, then your inner goddess will never be revealed. The commercial also tells us that using this product will make you feel like a new woman.
The commercial not only is geared toward the younger to middle aged woman, but also to the fit, athletic ones. In the commercial, every woman is slender and doing something active. They feel comfortable with themselves not only because they are in shape, but because of their smooth silky legs created by the Venus Razor.
This commercial does a good job of trying to sell their product-the Venus Razor. Gillette wants everyone to reveal their goddess in them. The only way they can reveal their inner beauty and goddess is by using the Venus Razor to get silky smooth legs. By using the razor, Gillette says you can have power, passion, spirit, and substance.